This is a very intriguing story that offers a look inside the management of Ford Motor Company. It is a very inspiring true story where a gigantic ship is turned around in the midst of seemingly impossible circumstances. Not only does the book give a look into the Ford Motor Company and the rest of the Detroit automotive industry, but it brings to light how the automotive industry is woven into the fabric of America, and subsequently the world. Through the leadership of one man, then one team, then "One Ford" an incredible turn-around story unfolds about how Ford is saved from the brink of collapse - saving itself, and the automotive industry as well.
Mr. Hoffman has managed to tell an extraordinary story, extraordinarily well. Full of candor and quotes from Mr. Ford himself, "American Icon" is a fantastic read, about a fantastic comeback story, that should be read and shared for generations to come...
This was an interesting read about the inside of FMC - how it works, the personalities involved, and decisions made. From afar, I was impressed with Bill Ford Jr's decision to step down and bring in Alan Mulally. But I didn't realize how bad FMC was being run. If you enjoy learning about how large organizations work, and how their leaders actually lead, this is a great book. The narration was very good, also, with an excellent understanding of where tempo and emotion need to be displayed.
This is a amazing story of how a transmundane thinking CEO used logic and rational thought to change a American business culture to save one of the industries that our country depended on.
A very captivating listen! I found it nearly impossible to pause when I needed to stop for a restaurant or fuel.
I remember the news reporting on much of what Alan Mulally was doing during his career with Ford. The book went into the details of why and how. I totally enjoyed relearning what makes great leaders within a company. The narrator I swear never took a breath but he kept me listening. I would recommend this to a student studying project development. It had lots of ideas for projects within a company.
Reading this at least a dozen years after the events covered in the book, does not diminish the power of what Mulally accomplished at Ford. Indeed, maybe, with the perspective of time, what he and the Ford team achieved seem even more impressive today.
By clicking "Notify Me" you consent to receiving electronic marketing communications from Audiobooks.com. You will be able to unsubscribe at any time.
We will send you an email as soon as this title is available.