Loading...
Welcome
Sign up
Login
Browse Books
Deals
VIP
0
Loading...
Play Sample
Branding Psychology
Written by:
Mike Parson
Narrated by:
Hadi Hajjar
Unabridged Audiobook
Play Free
Add to Cart - $7.00
Remove from Cart
Give as a gift
Ratings
Book
Narrator
Release Date
July 2022
Duration
1 hour 8 minutes
Summary
Numerous studies have shown that people buy feelings and experiences, not things. When you see a cute puppy, certain hormones fill your brain, becoming loving and affectionate. You don't care about the exact hormone process in your brain, but the puppy certainly makes you feel good.
There is an intense psychological component to marketing a business or creating a successful brand. In essence, branding is designing a campaign to induce popularity and loyalty among customers. To do this, one must understand the audience's psychology, giving you the ability to entice consumers who will mentally connect and relate to your brand's identity.
Every individual consumer has an entirely separate and possibly stressful life outside your market. Busy lives mean that consumers do not have the mental bandwidth to consider every product on the market.
To establish a long-lasting relationship, the brand provides intangible benefits that sometimes overshadow the tangible benefits. It is getting tougher with the explosion of communication technology, where people stay connected to update information. The emergence of branding topics has been witnessed with the blast of branding categories that apply to manufacturing and service industries. The brand is a logo, symbol, name, or design that creates a trademark or signature that distinguishes goods or services. Building a strong provides additional value that looks simple from the customer's point of view but is a great deal for a firm to survive the stiff competition in the market. The brand is a critical element to superior quality products, especially in the saturated market; hence, a trusted brand must satisfy customer needs and deliver excellent quality on attributes that matter to customers, low cost of quality, overall cost leadership, and effective positioning.
Browse By Category
Health & Wellness
>
Mental Health & Psychology
Business & Economics
>
Marketing & Advertising
Self-Improvement
1 book added to cart
Branding Psychology...
Mike Parson
Subtotal
$7.00
View Cart
Continue Browsing
~~title~~
~~carousel-body~~
Back
Next
~~book-title~~
By: ~~author-single-string~~
~~tag-text~~
© Copyright 2011 - 2024 Storytel Audiobooks USA LLC. All Rights Reserved.