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[Spanish] - Influencia y persuasión (Influence and Persuasion)
Series:
#6 of [Spanish Edition] HBR Emotional Intelligence
Written by:
Robert Cialdini
,
Harvard Business Review
,
Nick Morgan
,
Nancy Duarte
,
Linda A. Hill
Narrated by:
Paty Velasco
Unabridged Audiobook
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Book
1
Narrator
Release Date
July 2021
Duration
2 hours 22 minutes
Summary
Para cambiar la mente es importante transformar los corazones. Las últimas investigaciones demuestran que apelar a las emociones puede fortalecer y afianzar tu autoridad como líder. Escrito por reputados especialistas de la Harvard Business Review en temas de inteligencia emocional en el entorno profesional, el libro ofrece estrategias generales para desarrollar la capacidad de influencia, así como pequeñas tácticas para persuadir a los demás.
Changing hearts is an important part of changing minds. Research shows that appealing to human emotion can help you make your case and build your authority as a leader. This book highlights that research and shows you how to act on it, presenting both comprehensive frameworks for developing influence and small, simple tactics you can use to convince others every day.
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