Loading...
Welcome
Sign up
Login
Browse Books
Deals
VIP
0
Loading...
Play Sample
The Leadership Campaign: 10 Political Strategies to Win at Your Career and Propel Your Business to Victory
Written by:
Scott Jeffrey Miller
,
David Morey
Narrated by:
Jeff Cummings
Unabridged Audiobook
Play Free
Add to Cart - $35.99
Remove from Cart
Give as a gift
Ratings
Book
2
Narrator
1
Release Date
June 2016
Duration
6 hours 52 minutes
Summary
The Leadership Campaign is a playbook for winning in the reality of today's competitive global business environment. Each of the 10 steps it offers was learned on the most intensely competitive global battlefields.Thirty years ago, the authors were top-tier political consultants who could boast of a dozen presidential wins around the world. Candidates hired the authors' company to apply to their political campaigns what the authors knew about business communication and marketing strategy.Then, in 1984, Steve Jobs asked them to build the 'Campaign Model' for Apple, putting Jobs upfront as his company's perennial candidate. This time, Jobs essentially asked the authors to apply what they knew about political campaigning to business.Continuously improved, the model has kept on working for their clients ever since, from Apple, Coca-Cola, and Citigroup to Verizon, Visa, and the Walt Disney Company.The Leadership Campaign will help you put these winning strategies to work for your company and your career. You will learn:• Success-building communications skills used to train political leaders and CEOs around the world.
• Proven strategies to take control of the competitive dialogue and never let go.
• How to go for the win, the whole win, and nothing but the win for you and your company.
Browse By Category
Business & Economics
>
Management & Leadership
1 book added to cart
The Leadership Campaign: 10 Polit...
Scott Jeffrey Miller
Subtotal
$35.99
View Cart
Continue Browsing
~~title~~
~~carousel-body~~
Back
Next
~~book-title~~
By: ~~author-single-string~~
~~tag-text~~
© Copyright 2011 - 2024 Storytel Audiobooks USA LLC. All Rights Reserved.