Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future

Written by:
Patrick Hanlon
Narrated by:
Alan Sklar
Audiobook Club

Unabridged Audiobook

Join Audiobook Club
Ratings
Book
2
Narrator
Release Date
February 2006
Duration
7 hours 51 minutes
Summary
What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising fail to get the same visceral traction in the marketplace as brands like Apple and Nike? Patrick Hanlon, senior advertising executive and founder of Thinktopia, decided to find the answers. His search revealed seven definable assets that together construct the belief system that lies behind every successful brand, whether it's a product, service, city, personality, social cause, or movement.

In Primal Branding, Hanlon explores those seven components, known as the primal code, and shows how to use and combine them to create a community of believers in which the consumer develops a powerful emotional attachment to the brand. These techniques, work for everyone involved in creating and selling an image-from marketing managers to social advocates to business leaders seeking to increase customer preference for new or existing products. Primal Branding presents a world of new possibility for marketers of every stripe-and the opportunity to move from being just another product on the shelf to becoming a desired and necessary part of the culture.
Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future
This title is due for release on February 1, 2006.

Enter your email below to be notified as soon as it is available!

By clicking "Notify Me" you consent to receiving electronic marketing communications from Audiobooks.com. You will be able to unsubscribe at any time.

Already a member? Log In to add this title to your wishlist.
Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future
This title is due for release on February 1, 2006
We'll send you an email as soon as it is available!

Already a member?
Log in to add this title in your wishlist
Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future
Please Log in and add this title to your wishlist.
Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future

We will send you an email as soon as this title is available.

1 Book added to cart
Subtotal
$16.99
View Cart