Theory of the Gimmick: Aesthetic Judgment and Capitalist Form

Unabridged Audiobook

Give as a Gift

Send this book as a Gift!

Book Rating

Narrator Rating

Written By: Sianne Ngai

Narrated By: Nancy Wu

Date: September 2021

Duration: 12 hours 51 minutes

Summary:

A provocative theory of the gimmick as an aesthetic category steeped in the anxieties of capitalism.

Repulsive and yet strangely attractive, the gimmick is a form that can be found virtually everywhere in capitalism. It comes in many guises: a musical hook, a financial strategy, a striptease, a novel of ideas. Above all, acclaimed theorist Sianne Ngai argues, the gimmick strikes us both as working too little (a labor-saving trick) and as working too hard (a strained effort to get our attention).

Focusing on this connection to work, Ngai draws a line from gimmicks to political economy. When we call something a gimmick, we are registering uncertainties about value bound to labor and time-misgivings that indicate broader anxieties about the measurement of wealth in capitalism. With wit and critical precision, Ngai explores the extravagantly impoverished gimmick across a range of examples: the fiction of Thomas Mann, Helen DeWitt, and Henry James; photographs by Torbjørn Rødland; the video art of Stan Douglas; the theoretical writings of Stanley Cavell and Theodor Adorno. Despite its status as cheap and compromised, the gimmick emerges as a surprisingly powerful tool in this formidable contribution to aesthetic theory.

Genres:

Theory of the Gimmick: Aesthetic Judgment and Capitalist Form

by Sianne Ngai

has successfully been added to your shopping cart

Theory of the Gimmick: Aesthetic Judgment and Capitalist Form, Sianne Ngai
Theory of the Gimmick: Aesthetic Judgment and Capitalist Form, Sianne Ngai
This title is due for release on September 14, 2021.

Enter your email below to be notified as soon as it is available!

By clicking "Notify Me" you consent to receiving electronic marketing communications from Audiobooks.com. You will be able to unsubscribe at any time.

Already a member? Log In to add this title to your wishlist.
Theory of the Gimmick: Aesthetic Judgment and Capitalist Form, Sianne Ngai
This title is due for release on September 14, 2021
We'll send you an email as soon as it is available!

Already a member?
Log in to add this title in your wishlist
Theory of the Gimmick: Aesthetic Judgment and Capitalist Form, Sianne Ngai
Please Log in and add this title to your wishlist.
Theory of the Gimmick: Aesthetic Judgment and Capitalist Form, Sianne Ngai

We will send you an email as soon as this title is available.