James H. Gilmore and B. Joseph Pine II are cofounders of Strategic Horizons LLP, an Ohio-based thinking studio dedicated to helping enterprises conceive and design new ways of adding value to their economic offerings. They are coauthors of Authenticity.Gilmore is a Batten Fellow and Visiting Lecturer at the University of Virginia Darden School of Business. Pine, who also wrote Mass Customization, is a senior fellow with the Design Futures Council and the European Centre for the Experience Economy, which he cofounded.
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Beyond the service economy of the last century is quietly emerging the next age of commerce, the experience economy. Joseph Pine and James Gilmore present a thought-provoking discussion and glimpse into the next evolution in the marketplace.