Bruno Roche has been the chief economist of Mars, Inc. since 2006 and leads Catalyst, a global-thought-leadership-capability-and-internal-corporate think tank for Mars, Inc. Roche also works at the World Economic Forum and is advising the head of the Global Agenda Council on Sustainable Development.
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Proven, Profitable, and Sustainable For the past fifty years, leaders in the business world have believed that their sole responsibility is to maximize profit for shareholders. But this obsessive focus was a major cause of the abuses that nearly sunk t... SEE MORE