ORI BRAFMAN is a lifelong entrepreneur. His adventures include a wireless startup, health food advocacy group, and a network of CEOs working on public benefit projects, which he co-founded with Rod Beckstrom. He holds a BA in Peace and Conflict Studies from UC Berkeley and an MBA from Stanford Business School.
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Like the bestsellers Blink and Freakonomics, this lively narrative is a fresh view of the world, explaining the previously inexplicable and revealing hidden influences on human decision-making. A Harvard Business School student pays over $200 for ... SEE MORE