Mike Smith is Senior Vice President of Revenue Platforms and Operations for Hearst Magazines Digital Media and Senior Vice President of Advertising Platforms for Hearst's Core Audience. He is responsible for digital media revenue platforms, including the company's programmatic sales engineering efforts through the Hearst Exchange, which is the company's auction system for selling advertising on its hundreds of websites. His previous book, Targeted, was named one of the "Top 6 Business Books to Read" by Inc.com and won the Axiom Gold Medal Award for best advertising/marketing boo
An industry insider reveals the next generation of marketing-and provides the insight you need to use it to beat the competition One of the hottest forms of advertising, native advertising is an extremely effective way to reach customers. Produced by mar...[SEE MORE]