David Meerman Scott is an expert in using real-time tools and strategies to spread ideas, influence minds, and build business. He is the bestselling author of twelve books, including Real-Time Marketing & PR, The New Rules of Sales & Service, and Fanocracy.
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People and companies are now researching products and organizations they might do business with directly, rather than relying on traditional B2B and B2C salespeople and processes. Just as online content is the primary driver for successful marketing a... SEE MORE