David Meerman Scott is an expert in using real-time tools and strategies to spread ideas, influence minds, and build business. He is the bestselling author of twelve books, including Real-Time Marketing & PR, The New Rules of Sales & Service, and Fanocracy.
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The eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniques The latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most i... SEE MORE