Paul J.Zak, Phd, is a professor of economics, management, and psychology at Claremont Graduate University. He is the founding director of Claremont s Center for Neuroeconomics Studies. His Psychology Today blog is also titled The Moral Molecule. He lives in Southern California.
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No one raves about boring movies, bland customer service experiences, or sleep-inducing classes. The world is rapidly transforming into an experience economy as people increasingly crave extraordinary experiences. Experience designers, marketers, enter... SEE MORE