Sianne Ngai is a professor of English at the University of Chicago. She is the author of Ugly Feelings and Our Aesthetic Categories: Zany, Cute, Interesting, winner of the Modern Language Association's James Russell Lowell Prize.
A provocative theory of the gimmick as an aesthetic category steeped in the anxieties of capitalism.
Repulsive and yet strangely attractive, the gimmick is a form that can be found virtually everywhere in capitalism. It comes in many guises: a musical ho...[SEE MORE]