George Lakoff is the Richard and Rhoda Goldman Distinguished Professor of Cognitive Science and Linguistics at the University of California at Berkeley and the author of Don't Think of an Elephant!
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This New York Times best-seller is the authoritative guide to comprehending what happened in the 2004 elections-and understanding how progressive thinkers can wrest control of America's political dialogue away from the conservatives who have it now. Autho... SEE MORE