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New York Times Pocket MBA

Start the series here

Sales And Marketing

By Ph.D. , Michael A. Kamins, Ph.D.
Summary

This compact audio primer describes every conceivable aspect of marketing. The author condenses a diverse and technical body of knowledge into 25 key principles that sound practical in spite of their complexity. And, if you can imagine this, his writing i... SEE MORE
The Board of Directors: 25 Keys to Corporate Governance
By Marianne Jennings
Series: New York Times Pocket MBA 1 hr 50 min $12.87 or 1 credit
Growing And Managing A Business
By Kathleen Allen Ph.D.
Series: New York Times Pocket MBA 1 hr 29 min $16.95 or 1 credit
Leadership & Vision
By Buck Joseph
Series: New York Times Pocket MBA 2 hr 49 min $16.95 or 1 credit
Managing Investment: 25 Keys to Profitable Capital Investment
By Robert Taggart
Series: New York Times Pocket MBA 1 hr 45 min $10.95 or 1 credit
Tracking & Controlling Costs
By Mohammed Hussein
Series: New York Times Pocket MBA 2 hr 41 min $12.87 or 1 credit
Forecasting Budgets: 25 Keys to Successful Planning
By Norman Moore
Series: New York Times Pocket MBA 2 hr 42 min $16.95 or 1 credit
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