Jeffrey P. Jones is Associate Professor of Communication & Theatre Arts at Old Dominion University. He is the author of "Entertaining Politics: New Political Television and Civic Culture" and co-editor of "The Essential HBO Reader".
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SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep t... SEE MORE